PM Modi's midnight Instagram video on paper leaks crossed 303 million views in 24 hours, a platform record, and he followed it with a second reel thanking followers for their suggestions.
Modi's Anti-Leak Reel Hits 303 Million Views, Sets Record
303 million views in 24 hours. PM Modi's selfie-style video on paper leaks broke an Instagram record — then he posted a second reel thanking people for their responses.
Prime Minister Narendra Modi's late-night Instagram video on the paper leak crackdown has crossed 303 million views in 24 hours, setting a new record on the platform.
The Numbers
Alongside the views, the reel drew more than 16 million likes, 1.5 million comments, and nearly one million new followers for the Prime Minister's account overnight. The previous record was held by a reel from IShowSpeed featuring his meeting with BTS at the FIFA World Cup, at 300 million views.
The Follow-Up Reel
Modi posted a second video within 24 hours, thanking people for their response. "Thank you, friends. I had the opportunity to meet you late last night. I appreciate the way you responded to my video and your positive suggestions," he said.
Why the Format Mattered
The original video was selfie-style and posted close to midnight — a deliberate choice for an audience that lives on short-form video. The protest movement itself grew on Instagram, where the CJP page has amassed over 25 million followers.
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Support Our WorkThe Criticism
Opposition leaders were unimpressed by the format. Rahul Gandhi called it a "pathetic midnight video" and said it dodged the actual demand — Pradhan's resignation. Coverage at The Tribune.
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